For the Stranger Things Retail Experience in LA and NYC, we delivered a massive, 7,542-square-foot experiential retail footprint spanning seven highly detailed environmental rooms. I directed the technical design, engineering, and hardware integration across an intensive 8-week timeline from ideation to launch. To drive deep audience immersion, my team engineered a system of custom interactive logic installations and physical storylines that visitors could trigger in real time—including a fully functional 1980s arcade and an interactive escape-room like Soviet Lab. The high-profile activation successfully engaged over 5,000 daily participants and earned prime-time regional news coverage