I am a creative technologist and engineering leader with a proven track record of scaling multi-disciplinary teams to build world-class, immersive experiences. Currently, I serve as the Director of Creative Technology, Hardware, and Engineering at Acronym (formerly VTproDesign), where I bridge the gap between complex physical engineering, themed entertainment , and cutting-edge digital execution. Under my leadership, cross-disciplinary teams of technologists, mechanical engineers, electrical engineers, and fabricators operate as a unified front to turn ambitious concepts into well-executed, high-stakes physical realities.

Over the past 15 years, I have designed, engineered, and led interactive technology installations for massive global brands—including Google, Netflix, Amazon, PepsiCo, Warner Bros., Adobe, FX, Lyft, GE, and Anheuser-Busch. I specialize in navigating the entire lifecycle of high-complexity builds, spanning industrial robotics, electromechanical installations, proprietary embedded hardware, and practical special effects. My expertise lies not just in rapid prototyping, but in engineering for long-term operational durability and reliable execution in high-throughput environments.

My career-long commitment to pushing technical boundaries has contributed to a portfolio boasting over 20 Cannes Lions awards, alongside numerous other industry honors including Clio, Webby, Adweek, and The Shorty Awards.