To promote the launch of Redd’s Apple Ale, we executed a groundbreaking, interactive destruction campaign: building an internet-connected physical launcher that users worldwide could control via the web to systematically demolish a full-scale, custom-built warehouse bar set. I spearheaded the engineering and fabrication of the remote-controlled mechanical launcher, designed the custom IoT infrastructure, and architected the network of interactive, sensor-based trigger elements embedded within the physical environment.