For the Doodles SXSW Multiverse activation, we transformed a massive Austin warehouse into a highly vibrant, multi-zone physical installation matching the brand's iconic pastel art style. I directed the technical design, engineering, and hardware integration for the entire experience. To bridge digital assets with physical space, my team developed a custom RFID-embedded 'Passport' system that dynamically pulled visitor data to trigger personalized interactive projection-mapping experiences. Additionally, we engineered an interactive digital graffiti wall in the 'DoodleSpace' zone, utilizing custom-fabricated spray cans integrated with Vive tracking systems to allow real-time digital painting and character interaction.